Raju Kumar

Digital
Marketer
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Years of Experience

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Project Complete

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Happy Clients

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Awards Winning

My Expertise

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UI / UX Design

Our UI/UX design services focus on creating intuitive, visually appealing interfaces that enhance user experience. We craft designs that are not only beautiful but also functional, ensuring seamless interaction and user satisfaction.

02

Website Development

Our website development services deliver high-performance, responsive websites tailored to your business needs. We create robust, scalable solutions that provide a seamless user experience, helping you stand out in the digital world.

03

Graphic Designing

Our graphic designing services bring your brand’s vision to life with creative and impactful visuals. We design compelling graphics that resonate with your audience, enhancing your brand identity and communication across all platforms.

04

Social Media Marketing (SMM)

Our Social Media Marketing (SMM) services drive engagement and growth across your social platforms. We create targeted campaigns, compelling content, and strategic ads to boost your brand’s online presence.

05

Search Engine Optimization (SEO)

Our Search Engine Optimization (SEO) services enhance your website’s visibility on search engines, driving organic traffic and increasing rankings. We use proven strategies and the latest techniques to ensure your business stands out,.

06

Pay-Per-Click (PPC)

Our Pay-Per-Click (PPC) services deliver targeted advertising that drives immediate results. We create and manage strategic campaigns to maximize your ROI, ensuring your ads reach the right audience at the right time, boosting traffic and conversions efficiently.

07

Email Marketing

Our email marketing services craft personalized, engaging campaigns that build customer relationships and drive conversions. We design and manage effective email strategies to keep your audience informed, increase engagement, and achieve your marketing goals.

08

Content Writing

Our content writing services produce compelling, SEO-friendly content tailored to your brand’s voice and goals. We create engaging articles, blog posts, and web copy that captivate your audience, drive traffic, and enhance your online presence.

09

Branding

Our branding services help you establish a strong, memorable identity for your business. We create cohesive brand strategies, from logo design to messaging, ensuring a consistent and impactful presence that resonates with your target audience.

My Experience

With extensive experience in digital marketing, I’ve grown from an SEO Executive to a Digital Marketing Trainer, steadily building a reputation as a top digital marketer. My journey includes successfully managing SEO projects, crafting high-impact backlink strategies, developing efficient reporting systems, and leading dynamic teams across SEO, PPC, and sales.

Currently, as a Digital Marketing Trainer at Digiperform, I deliver hands-on training sessions, design engaging course materials, and mentor aspiring professionals to thrive in the digital space. I regularly host workshops and webinars, staying ahead of trends to ensure my students gain cutting-edge knowledge. My dedication to continuous learning and practical teaching has earned me recognition as one of the best digital marketers in the field.

March 2020 - June 2022

Digital Marketing Trainee - Eziotrends

I was handling SEO (On-Page, Off-Page, and Technical SEO), Content Writing, Google Ads and Facebooks Ads on Project assigned.

June 2022 - September 2022

Incrementor Web Solution

Worked as a Project Performance Manager + Trainer, Assisting in the planning and Implementation of Projects. Worked on 100+ SEO Projects Coordinate administrative duties and draft Weekly reporting and suggestion to clients. Handling Complete SEO in ‘Incrementors Web Solutions.’ Analyzing Website for On-Page Errors, Finding new way of Link Building opportunities, Doing Research and training employees to apply on projects.

September 2022 - November 2023

Reliqus Consulting

SEO Executive

  • Worked on various projects, including Amerilist, Seniorsourcelist, MGP Painting, Greenhillsdentist, and others.
  • Fixed on-page errors using tools such as Screaming Frog, Ahrefs, and Google Search Console.
  • Built backlinks through methods like profile creation, editorial links, Wikipedia contributions, HARO, guest post outreach, and others.
  • Created a database of over 7,000 backlinks.

Promoted to SEO Manager

  • Developed reporting procedures and SOPs for training new hires.
  • Created landing pages for websites.
  • Established procedures for eCommerce tracking and goal setup in Google Analytics.

Promoted to Digital Marketing Team Leader

  • Managed teams for graphic design, SEO, PPC, and sales.

Digital Marketing Trainer

  • Founded a digital marketing training institute.
  • Prepared course materials, eBooks, syllabi, and daily notes.
  • Grew and managed social media handles for the institute.
  • Delivered online workshops for both beginners and experts.
  • Developed strategies to grow the institute.

Social Media Handles

Dec 2023 - Present

Digital Marketing Head at Genius Study Abroad Dwarka

  • Leading a team focused on lead generation and international student recruitment.
  • Driving campaigns through Google Ads and Facebook Ads to reach global audiences.
  • Managing social media marketing strategies to engage prospective students.
  • Overseeing email marketing initiatives to nurture leads and conversions.
  • Implementing key marketing strategies that contribute to Genius Study Abroad’s growth and student success.

Dec 2023 - Present

Founder - Digtial Marketing Marvel

  • I am the Founder of Digital Marketing Marvel, a results-driven digital marketing and web development agency.
  • I started this agency with a vision to help businesses grow and thrive in the digital world.
  • I specialize in SEO, PPC, social media marketing, content marketing, and website development.
  • I lead a passionate team focused on delivering custom strategies and measurable results.
  • I believe in combining creativity with data to craft marketing campaigns that work.
  • My mission is to help brands build visibility, generate leads, and achieve lasting success online.

November 2023 - Till Now

Digital Marketing Trainer - Digiperform

As a Digital Marketing Trainer at Digiperform, my responsibilities encompass a wide range of tasks designed to educate, inspire, and equip students with essential digital marketing skills. These include:

Training Delivery

  • Conducting interactive and engaging training sessions on various digital marketing topics, including SEO, SEM, Social Media Marketing, Email Marketing, PPC, Content Marketing, and more.
  • Offering both theoretical knowledge and practical insights through real-time case studies, tools, and industry best practices.
  • Delivering both online and offline training sessions to beginners, professionals, and entrepreneurs.

Curriculum and Course Material Development

  • Designing, updating, and refining course materials, eBooks, and syllabi to ensure relevance with current industry trends and tools.
  • Creating daily notes, practical assignments, and project-based learning modules to enhance student understanding and hands-on experience.

Mentoring and Student Support

Providing one-on-one mentoring and support to students, addressing their queries, and guiding them through practical applications of the concepts.

Offering career guidance, helping students with job placements, internships, and freelancing opportunities in the digital marketing industry.

Workshops and Seminars

  • Conducting specialized workshops, webinars, and masterclasses for individuals and corporate clients on advanced topics in digital marketing.
  • Organizing certification exams and preparing students for Digiperform’s industry-recognized certifications.
  • Performance Tracking and Reporting
  • Monitoring student progress, analyzing their performance, and providing feedback to help improve their skills.
  • Creating performance reports and tracking learning outcomes to ensure effective knowledge transfer.

Continuous Learning and Industry Updates

  • Staying updated with the latest trends, tools, and techniques in digital marketing to ensure that the training content remains cutting-edge.
  • Regularly collaborating with industry experts and participating in digital marketing communities to bring fresh insights to the classroom.

Institute Growth and Brand Building

  • Assisting in the growth of Digiperform’s brand by developing content for the institute’s social media platforms and promoting its courses and offerings.
  • Helping develop digital marketing strategies to enhance the institute’s visibility and enrollment through various online channels.

June 2024 - Present

Digital Marketing Head at Inlingua Dwarka

  • Lead a team focused on lead generation through Google Ads and Facebook Ads.
  • Manage and oversee social media marketing strategies.
  • Execute email marketing campaigns for audience engagement and conversion.
  • Responsible for key marketing components contributing to Inlingua’s growth.

My Skills

We put your ideas and thus your wishes in the form of a unique web project that inspires you and you customers.

SEO

Google Ad

Meta Ad

Content Writing

SMM

Graphic Design

Email Marketing

E-commerce Marketing

Branding

Affiliate Marketing

Website Designing

ORM

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Digital Marketing Projects

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My Journey as a Digital Marketer

Hello! I’m Raju Kumar, and my journey into the world of digital marketing has been an exciting, challenging, and rewarding adventure. When I look back at how it all started, it feels surreal to see how far I’ve come.

How It All Started

Like many digital marketers, my story didn’t begin with a formal degree in marketing or business. Instead, I was drawn to the digital space out of pure curiosity. A few years ago, I found myself fascinated by how businesses were able to grow and reach customers through the internet. I was particularly intrigued by how companies could attract traffic, convert visitors into customers, and build strong relationships—all online.

I started with the basics—exploring search engines, learning about SEO, and diving into the world of Google Ads. I wasn’t afraid to get my hands dirty by experimenting with small projects, even if it meant a few failures along the way. Slowly, I gained confidence, and the more I learned, the more I realized just how powerful digital marketing could be for businesses.

Developing My Skill Set

As I continued to explore the digital world, I knew I needed to expand my skill set. I focused on becoming proficient in key areas of digital marketing like SEO, Google Ads, social media marketing, content marketing, and lead generation. Every project I worked on—whether it was for small businesses or larger brands—taught me something new. I soon realized that digital marketing was not just about driving traffic, but also about understanding the customer journey and optimizing every touchpoint.

I also made it a point to stay updated with the fast-evolving landscape of digital marketing. I subscribed to blogs, took courses, and networked with industry experts. This continuous learning helped me stay ahead of the curve, which is so crucial in this field.

Turning Passion Into Profession

What started as a personal interest quickly evolved into a full-fledged career. I began offering freelance services, helping small businesses build their online presence. Over time, my expertise and reputation grew, and I started working with larger clients, delivering measurable results through effective digital strategies.

It wasn’t long before I founded my own digital marketing agency, Digital Marketing Marvel. Today, I lead a team of talented professionals who specialize in SEO, PPC, content marketing, web development, and social media management. Our focus is on helping businesses grow their online presence, drive targeted traffic, and increase conversions.

Training the Next Generation of Digital Marketers

While I was managing my agency, I realized that I wanted to help people learn and grow in digital marketing as well. I wanted to share my experiences, successes, and failures with aspiring digital marketers. This led me to become a certified digital marketing trainer at Digiperform Dwarka, where I mentor students, freelancers, and business owners.

What drives me as a trainer is seeing my students succeed. I love helping them develop practical skills that they can use to land their first jobs or grow their own businesses. The real-world approach to training that I offer ensures that students not only understand digital marketing concepts but also know how to apply them effectively.

My Approach to Digital Marketing

What sets me apart as a digital marketer is my focus on data-driven decisions and results-oriented strategies. I believe in testing, optimizing, and refining campaigns to ensure they deliver the best possible results. Whether it’s improving search engine rankings, running paid ad campaigns, or creating content that resonates with audiences, I take a strategic approach.

As a digital marketer, I also emphasize the importance of customer experience. It’s not just about driving traffic to a website—it’s about creating an experience that encourages visitors to convert into loyal customers. That’s why I focus on conversion rate optimization and user-centric design to ensure businesses get the most out of their online efforts.

What’s Next?

Looking ahead, I am committed to growing my agency and continuing to share my knowledge with the digital marketing community. The digital landscape is always changing, and I am excited to continue evolving, learning, and helping others achieve their goals in this space.

If you’re looking to take your business to the next level or dive into the world of digital marketing, I’d love to help you on your journey. Let’s learn, grow, and succeed together.

What My Clients Have to Say

My Journey as the Best Digital Marketing Trainer – Raju Kumar

Hello, I’m Raju Kumar—and if there’s one thing I’m deeply passionate about, it’s helping people unlock the power of digital marketing to transform their careers and grow their businesses. Today, I’m proud to be recognized as one of the best digital marketing trainers in India, but like every meaningful journey, mine started from scratch.

How It All Began

My story began in a small room with a laptop, a slow internet connection, and a burning curiosity to understand how businesses were making a mark online. At the time, I didn’t have access to premium courses or mentors—just free YouTube videos, blogs, and a whole lot of trial and error.

I started learning about SEO, running basic campaigns, and creating content that could rank. I would often test what I learned by working on dummy websites and helping friends with their small ventures. Slowly but surely, the dots began to connect—and what was once just an interest quickly turned into a deep passion.

Turning Passion Into Profession

As I got better, I started freelancing and eventually took up professional roles in companies where I handled SEO, Google Ads, social media strategy, and lead generation campaigns. I worked with brands from various sectors, managing their online presence and delivering measurable growth. These hands-on experiences shaped me into a top digital marketing expert who understood both the technical and strategic side of digital marketing.

But something inside me wanted more—not just to do digital marketing, but to teach it. I wanted to create a space where aspiring marketers didn’t have to go through the same confusion and struggle I once faced.

Becoming a Digital Marketing Mentor

That’s when I made a decision that changed everything—I started training. I joined Digiperform Dwarka as a certified digital marketing trainer, and since then, I’ve had the opportunity to train over 500 students from all walks of life.

My goal has always been to keep things real. I don’t just teach theory or slides—I bring in real client data, live campaigns, and insights from the digital marketing trenches. My students learn how to run ad campaigns, create SEO strategies, generate leads, and build their portfolios from scratch.

I’ve trained college students, working professionals, small business owners, and even housewives who wanted to restart their careers. Many of them have gone on to become freelancers, digital marketers, and even entrepreneurs. Watching their growth is what keeps me going.

My Agency: Digital Marketing Marvel

Alongside training, I run my own digital marketing agency—Digital Marketing Marvel—where we provide SEO services, lead generation, PPC advertising, web development, and complete digital marketing solutions for startups and small businesses.

What I teach, I practice every day. I experiment with real client campaigns, track analytics, optimize strategies, and stay up to date with algorithm changes—so my students always get the latest and most relevant knowledge.

What Sets Me Apart as a Trainer

  • I focus on practical learning, not just theory
  • I offer 1-on-1 mentorship even after the course ends
  • I teach how to get real clients and freelance work
  • I emphasize career building and personal branding
  • I combine agency-level execution with student-level support

Looking Ahead

I truly believe that digital marketing is a career that can change lives. You don’t need a fancy degree—you need the right mindset, skills, and mentorship. Whether you’re just starting out or looking to upskill, I’m here to guide you with a structured, hands-on, and result-driven approach.

If you’re searching for the best digital marketing trainer who genuinely cares about your success, I’d be honored to be a part of your journey.

Let’s grow together.

What My students have to say

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My Memory as Digital Marketer

What is Digital Marketing?

In today’s fast-paced world, where people are constantly glued to their phones—scrolling through Instagram, searching on Google, watching YouTube videos, or shopping online—businesses must show up where their audience is most active. That space is no longer just physical. It’s digital. And that’s exactly where digital marketing comes in.

Digital marketing refers to all marketing efforts that use the internet or electronic devices. Whether it’s through search engines, social media platforms, email marketing, websites, or mobile apps—digital marketing is the art and science of promoting products, services, and personal brands through digital channels. It’s not just a trend; it’s a revolution.

According to Statista, over 5.35 billion people globally use the internet as of 2024, accounting for nearly 66% of the world’s population. That number is growing daily. And with over 4.8 billion active social media users, digital platforms have become the new marketplace. The question isn’t whether your audience is online—it’s whether your brand is visible to them when they are.

As someone who has worked hands-on in this industry for years, I can confidently say digital marketing isn’t just a buzzword. It’s a powerful, evolving field that connects brands with people in real-time. I’ve witnessed firsthand how businesses—big and small—have leveraged digital channels to create brand awareness, drive traffic, generate leads, and ultimately grow their sales exponentially.

When I started, many businesses still relied on traditional marketing: newspapers, hoardings, cold calls. While those methods had their place, they lacked one key component: data. What I love most about digital marketing is that everything is measurable. Every click, every view, every engagement, every purchase—it all leaves behind data that you can track and analyze.

Why Digital Marketing is Essential in 2025

In today’s fast-paced world, where people are constantly glued to their phones—scrolling through Instagram, searching on Google, watching YouTube videos, or shopping online—businesses must show up where their audience is most active. That space is no longer just physical. It’s digital. And that’s exactly where digital marketing comes in.

Digital marketing refers to all marketing efforts that use the internet or electronic devices. Whether it’s through search engines, social media platforms, email marketing, websites, or mobile apps—digital marketing is the art and science of promoting products, services, and personal brands through digital channels. It’s not just a trend; it’s a revolution.

According to Statista, over 5.35 billion people globally use the internet as of 2024, accounting for nearly 66% of the world’s population. That number is growing daily. And with over 4.8 billion active social media users, digital platforms have become the new marketplace. The question isn’t whether your audience is online—it’s whether your brand is visible to them when they are.

As someone who has worked hands-on in this industry for years, I can confidently say digital marketing isn’t just a buzzword. It’s a powerful, evolving field that connects brands with people in real-time. I’ve witnessed firsthand how businesses—big and small—have leveraged digital channels to create brand awareness, drive traffic, generate leads, and ultimately grow their sales exponentially.

When I started, many businesses still relied on traditional marketing: newspapers, hoardings, cold calls. While those methods had their place, they lacked one key component: data. What I love most about digital marketing is that everything is measurable. Every click, every view, every engagement, every purchase—it all leaves behind data that you can track and analyze.

Key Components of Digital Marketing

As someone who’s been actively working in this field, I’ve learned that digital marketing is more than just running ads or posting on social media. It’s a strategic mix of channels, platforms, and techniques that, when aligned correctly, drive business growth.

Let me walk you through the key components of digital marketing that every brand or business must understand in 2025.

Why to choose digital marketing as career

If you’re at a crossroads in your career or wondering which path will give you both creative satisfaction and future-proof opportunities, let me share why I believe digital marketing is one of the smartest choices you can make in 2025 and beyond.

I didn’t always know this would be my path. But once I stepped into digital marketing, I realized how powerful, versatile, and rewarding this industry really is. Let me walk you through the reasons why choosing digital marketing as a career could be a game-changer for you too.

Digital marketing is not just a trend—it's the future of business. According to Statista, global digital advertising spending is expected to exceed $900 billion by 2027. That means more companies are going digital, and they need skilled professionals to lead the way.

From small local businesses to global brands, every business now depends on digital marketing to survive and grow.

One of the best things I love about this industry is how many paths it offers. You don’t have to be stuck doing just one thing—you can choose a specialization that fits your strengths:

  • SEO Specialist

  • Social Media Manager

  • Content Marketer

  • Email Marketing Strategist

  • PPC Expert

  • Web Analytics Professional

  • E-commerce Marketer

  • Affiliate Marketing Manager


Each role has room for growth, and as your experience grows, so does your earning potential.

Digital marketing is one of the few fields where you can build a career from your laptop, no matter where you are. Whether you want to freelance, work remotely for a company, or even build your own agency—location is no longer a barrier.

I’ve mentored people who now work with international clients from small towns in India, proving that digital truly removes boundaries.

There’s a global demand for digital marketing experts, and companies are willing to pay well for those who can bring in results.

  • According to Glassdoor, the average salary for a digital marketing manager in the US is $85,000+ per year.

  • In India, skilled digital marketers can easily earn ₹5-12 LPA, and freelancers can earn much more depending on projects.

What I love most about digital marketing is how you can see the impact of your work in real-time. Whether it’s running an ad campaign, ranking a website, or launching a social media strategy—you get to see how people are engaging, responding, and converting.

It’s exciting and motivating to know that your efforts are directly influencing a brand’s success.

If you love being creative but also enjoy analytics and problem-solving, digital marketing is the perfect mix. You can write compelling content, design eye-catching ads, and at the same time, dig into performance data to tweak your strategy.

This balance keeps the work fresh, challenging, and always evolving.

Digital marketing is fast-paced—there’s always something new to learn. Google updates, new social media features, changing algorithms… it never gets boring.

As a trainer, I always emphasize that those who stay curious and keep upgrading their skills thrive in this field. And the best part? You don’t need a traditional degree to start. You can learn online, gain certifications, and build your portfolio quickly.

Many of my students and peers have used digital marketing as a launchpad to start their own businesses or work as freelancers. You can be your own boss, choose your clients, and even scale up into an agency if that’s your goal.

Whether you’re looking for a stable job or dreaming of building a startup—digital marketing gives you both freedom and flexibility.

How digital marketing is helping businesses

In today’s fast-paced digital world, where people spend nearly 7 hours a day online on average (Statista, 2024), businesses have realized they need to meet customers where they are most active — and that’s online. That’s where digital marketing comes in. As someone who’s been part of this industry for years, I’ve seen firsthand how digital marketing has transformed not just how businesses promote their products but how they grow, connect, and sustain relationships with customers.

Digital marketing is more than just ads on Facebook or ranking on Google. It’s an ecosystem — search engine optimization (SEO), social media marketing, email campaigns, content strategy, paid ads, video marketing, and more. It’s a space where creativity meets data and strategy meets execution. And it works. According to Google, businesses that use digital marketing strategies are 2.8 times more likely to experience revenue growth compared to those that don’t.

One of the most compelling reasons businesses turn to digital marketing is its reach. Traditional marketing is often limited by location and budget, but digital campaigns can instantly reach people around the globe. For example, when I worked with a small online coaching brand, we used Instagram and YouTube ads to expand their reach from just one city to four different countries in under two months — all without opening a single physical office.

But reach alone isn’t enough. What makes digital marketing powerful is precision targeting. You’re not just shouting into the void. With platforms like Google Ads or Meta Ads, businesses can laser-target audiences based on location, age, interests, online behavior, and even the time they are most active. I’ve helped e-commerce brands reduce customer acquisition costs by over 40% simply by tightening their ad targeting and retargeting strategies.

And then there’s the ROI. According to HubSpot’s 2024 Marketing Report, email marketing delivers an average return of $42 for every $1 spent, making it one of the most cost-effective marketing tools. I’ve implemented email campaigns that turned cold leads into loyal buyers by simply creating helpful and personalized sequences. The key is always in delivering value first.

Another area where I’ve seen massive growth is SEO. Businesses that show up on the first page of Google capture over 75% of all search clicks (Backlinko). By optimizing content, meta tags, and site speed, I’ve helped local businesses rank higher, attract organic traffic, and reduce dependency on paid ads.

Content marketing is another game-changer. Businesses that blog regularly generate 67% more leads than those that don’t (Demand Metric). Whether it’s blog posts, video explainers, or social media storytelling, content builds trust — and trust converts. One of my clients in the real estate sector saw a 5X increase in inquiries just by starting a blog that answered common buyer questions.

Analytics and data tracking are what truly set digital marketing apart. You can see exactly where your customers come from, what they clicked, what convinced them to buy—or not. I often use tools like Google Analytics, Meta Pixel, and Hotjar to refine campaigns and improve performance. This constant feedback loop allows businesses to adapt quickly and make smarter decisions.

Another major benefit is how digital marketing helps level the playing field. In the past, big brands dominated the conversation simply because they had more money. Now, with smart strategy and creativity, small and medium businesses can outperform giants. I’ve seen startups outrank established competitors just by creating better content and being more consistent with SEO.

Moreover, video marketing is on the rise. With platforms like YouTube, Instagram Reels, and TikTok growing rapidly, businesses using video grow their revenue 49% faster than those that don’t (Wyzowl, 2023). I personally encourage clients to start even with simple videos answering FAQs or showcasing behind-the-scenes – because connection sells.

Finally, digital marketing supports long-term customer relationships. With tools like CRMs and marketing automation platforms, you can nurture leads, segment audiences, and personalize communication at scale. It’s not just about making the first sale — it’s about retention and lifetime value.

In my journey, what keeps me excited is seeing businesses go from invisible to impactful. Whether it’s a local service provider or a global e-commerce brand, digital marketing gives every business a fighting chance. And in 2025, when over 95% of purchasing decisions begin online, having a digital marketing strategy isn’t optional—it’s essential.

So when I look back at my journey as a digital marketer, I don’t just see campaigns and conversions. I see businesses growing, ideas coming to life, and meaningful connections being built every day. That’s the power of digital marketing—and why I’m proud to be part of this ever-evolving industry.

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